18+ years across B2B and B2C, specializing in marketing automation strategy, MarTech architecture,
lifecycle and attribution models, and scalable demand operations—bridging strategy and execution
while leading high-performing technical teams.
Spear Marketing Group — Manager of Marketing Technology
Walnut Creek, CA • 2013–Current
Owned marketing automation operations across Marketo and HubSpot: instance setup, lifecycle, scoring, CRM sync, enrichment, persona/ICP, attribution segmentation, and integrations.
Built multi-stage nurture programs and ABM plays; executed webinar integrations (Zoom / ON24), gated content, “Contact Us” flows, and A/B testing with dynamic personalization.
Developed modular, responsive email and landing page templates in Marketo, HubSpot, Pardot, and AEM; tested across clients using Litmus / Email on Acid.
Led and onboarded marketing automation specialists and web developers; served as technical lead across enterprise B2B accounts.
Conducted technical audits of client instances; produced monthly lead and performance reporting; scoped and estimated marketing automation + web work.
Built internal tooling (InfoSheets) to connect intake forms with Asana workflows; wrote JavaScript/jQuery/Velocity for custom Marketo functionality (ROI calculators, validation, lightboxes).
Content management across WordPress, AEM, and Drupal.